The Professional Bowlers Association (PBA) and Morristown, N.J.-based Bayer Consumer Care have agreed to a renewed and expanded association. One A Day® Men’s 50+ has become the official multivitamin of the 2010 Lumber Liquidators PBA Tour in addition to the already established partnership with Bayer Aspirin as the official pain reliever of the Tour.

The agreement includes title sponsorship of the One A Day® Dick Weber Open Jan. 26-31 in Fountain Valley, Calif., plus a package of commercial spots, signage, banner advertising on PBA.com, ESPN Classic re-airs and other promotional opportunities throughout 2010.

The agreement also includes sponsorship of the on-air fan player question feature during ESPN telecasts which will be called “More of What Matters to You” presented by One A Day®.

“Not only are we excited to continue Bayer Aspirin’s relationship with the Professional Bowlers Association as the official pain reliever but also the opportunity to add One A Day® Men’s 50+ as PBA’s official multivitamin,” said Bayer HealthCare Vice President of Marketing and New Business Barton Warner.

“We want to take advantage of this opportunity to expand our relationship with the PBA given the value of how effective the organization has been in connecting with its fan base over the years.”

One A Day® Men’s will sponsor three bowlers - reigning PBA Player of the Year Wes Malott (left), two-handed star Jason Belmonte (right) and reigning U.S. Open champion and recent Pepsi Red, White and Blue Open winner Mike Scroggins (below left).

The competitors will wear the One A Day® logo on their shirt backs and right sleeves and throw specially-made spare balls emblazoned with the One A Day® logo.

“We are very excited to join with Bayer in expanding our partnership to include the One A Day® brand,” said PBA Commissioner and CEO Fred Schreyer. “This is an example of how PBA strives to bring the best possible marketing value to its sponsors.”

 

2010 Lumber Liquidators PBA Tour Schedule

All ESPN telecast times are Eastern.

2009-10 PBA Tour #9
Jan. 12-17, 2010
Earl Anthony Memorial and PBA Women's Series Earl Anthony Memorial
Earl Anthony's Dublin Bowl in Dublin, Calif.
ESPN telecast Jan. 17, 1 p.m.

2009-10 PBA Tour #10
Jan. 19-24, 2010
PBA Tournament of Champions
Red Rock Lanes, Red Rock Casino in Las Vegas, Nev.
ESPN telecast Jan. 24, 1 p.m.

2009-10 PBA Tour #11
Jan. 26-31, 2010
One A Day® Dick Weber Open
Fountain Bowl in Fountain Valley, Calif.
ESPN2 telecast Jan. 31, 1 p.m.

2009-10 PBA Tour Special Event
Feb. 7 , 2010
Chris Paul Celebrity Invitational (Special Event)
ESPN telecast Feb. 7, 2 p.m.

2009-10 PBA Tour #12
Feb. 9-14, 2010
USBC Masters
National Bowling Stadium in Reno, Nev.
ESPN telecast Feb. 14, 1 p.m.

2009-10 PBA Tour #13
Feb. 15-21, 2010
Bayer® Don and Paula Carter Mixed Doubles
Brunswick Zone-Wheat Ridge in Wheat Ridge, Colo.
ESPN telecast Feb. 21, 1 p.m.

2009-10 PBA Tour #14
Feb. 22-28, 2010
67th Lumber Liquidators U.S. Open
Woodland Bowl in Indianapolis, Ind.
ESPN telecast Feb. 28, 12:30 p.m.

2009-10 PBA Tour #15
March 2-7, 2010
Etonic PBA Don Johnson Eliminator
Sequoia Lanes in Columbus, Ohio
ESPN telecast March 7, 2 p.m.

2009-10 PBA Tour #16
March 16-21, 2010
Go RVing Match Play Championship
Norwich Bowling Center in Norwich, Conn.
ESPN telecast March 21, 1 p.m.

2009-10 PBA Tour #17
March 23-28, 2010
GEICO Mark Roth Plastic Ball Championship
AMF Babylon Lanes in West Babylon, N.Y.
ESPN telecast March 28, 2 p.m.

2009-10 PBA Tour #18
March 29-April 4, 2010
Lumber Liquidators Marathon Open
AMF Country Club Lanes in Baltimore, Md.
ESPN telecast April 4, 1 p.m.

2009-10 PBA Tour Special Event
April 6-8, 2010
PBA Experience Showdown presented by BOWL.COM
USBC International Training Center, Arlington, Texas
ESPN telecast April 11, 1 p.m.

2009-10 PBA Tour Special Event
April 6-8, 2010
PBA Women’s Series Showdown presented by BOWL.COM
USBC International Training Center, Arlington, Texas
ESPN telecast April 18, 1 p.m.

2009-10 PBA Tour #19
April 22-25, 2010
Japan Cup 2010
Tokyo Port Bowl in Tokyo, Japan